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Ninu Digital is a behavior change strategy studio focused on the Americas, from the U.S. to Argentina. We specialize in designing data-backed, audience-driven communications strategies for organizations and companies that want to bring their cause, service, product, or innovation to new markets.
We operate like a think tank—but fully digital, AI-powered, and built for speed and cost-efficiency. We analyze digital behavior to help you understand how people engage with ideas and innovations, design the strategy to reach them, and build communications assets that resonate.
With 20+ years of experience across the U.S., Latin America, and UN systems, we deliver smart campaign blueprints that are ready to activate—and built to scale.
Our Services
We offer a simple three-step approach to scaling your message or innovation: Understand, Strategize, Execute.
Whether you're introducing a vaccine in a hesitant market, launching a mental health app in a new region, or expanding your innovation across borders, we help you move with clarity, speed, and impact — all built on real digital behavior.
UNDERSTAND
Audience & Behavior Insights
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Stakeholder Workshops: Align goals, priorities, and capacity through collaborative online sessions.
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Social Listening: Analyze real-time conversations, trends, and digital behaviors.
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Digital Anthropology: Interpret online culture to reveal deep audience motivations.
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Competitor Landscape: Audit peer strategies and messages to refine your positioning.
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Research Review: Synthesize prior studies, evaluations, and best practices.
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Audience Feedback Tools: Polls, surveys, and interactive tools to gather direct insights.
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AI-Driven Trends: Detect emerging narratives and behavior shifts using digital tools.
STRATEGIZE
Campaign Strategy Blueprint
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Audience Mapping: Segment by behavior, influence, and demographics.
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Behavior Objectives: Define the actions each group should take — and why.
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Message Strategy: Tailor compelling messages to each audience.
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Content & Channels: Identify the most effective formats and platforms.
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Campaign Calendar: Build a phased rollout with key moments for engagement.
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Execution Tools: Get ready with CRM, branding, or media planning support.
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Launch Templates: Access pre-designed tools to jumpstart implementation.
EXECUTE
Audience-Ready Communications Assets
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Website Design & Storytelling: Shape a clear, compelling digital story your audience will understand.
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Reports & Slide Decks: Turn insights into clear, visual deliverables.
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Social Media Packets: Prepare strategic, ready-to-post content.
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Branding Strategy: Develop or refresh your identity to better connect.
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Digital & Print Flyers: Create simple, effective materials for outreach.
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Short-Form Videos: Build assets tailored for mobile and social.
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Audience-Adapted Content: Design visuals and copy aligned with your target group.
Our team brings decades of experience designing high-impact campaigns for UN agencies, governments, and mission-driven companies across the Americas. From scaling global health innovations to building regional advocacy strategies, we understand what it takes to influence behavior and move ideas across borders.
Backed by a network of top-tier analysts, digital specialists, and designers, we combine creativity with data to ensure every strategy is not only informed—but ready to activate.
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Amanda Westfall
Co-Founder & Strategy Lead
Amanda is a communications and behavior change strategist with over 15 years of experience leading digital initiatives across the humanitarian and development sectors. With a background in Behavioral Sciences and a Master’s in International Development, she crafts data-driven campaign strategies rooted in real audience insight.
She has worked with UN institutions and international organizations across nearly every country in Latin America, as well as in global hubs like Addis Ababa, Copenhagen, and New York — giving her a 360° view of how behavior change communications operate from field to HQ.
As head of communications for UNICEF’s Product Innovation Centre, Amanda developed strategies to help scale new innovations into new markets. She introduced clear messaging frameworks and digital storytelling approaches to accelerate adoption and investment.
Amanda has also helped organizations integrate AI-powered tools and real-time data into their research and communications, leading multi-country studies, social listening, and strategic campaigns for UNICEF, UN Women, and the World Food Programme. Her work spans vaccine uptake, digital education, gender equality, and advocacy strategy.
At Ninu Digital, Amanda combines innovation, regional expertise, and strategic clarity to help clients expand their causes, products, and services across the Americas — effectively and ethically.
Santiago García
Co-Founder & Strategy Lead
Santiago is a communications and behavior change strategist with extensive experience across political campaigns, the UN system, and the private sector. He has worked in nearly every country in Latin America, applying behavior design strategies to help causes, institutions, and products connect with the audiences that matter.
His career began in political communications in Argentina and Mexico, where he developed narrative strategies and managed media for major campaigns. He later brought this strategic mindset into the development and corporate space, co-founding The Self Lab in Europe to support NGOs and businesses in defining their identity and messaging. Santiago has led behavior change and awareness campaigns with UN Women, UNICEF, and other international organizations in Ecuador, Belize, Venezuela, and Argentina, blending data, cultural fluency, and sharp messaging to drive real impact.
At Ninu Digital, Santiago brings deep regional knowledge and a strategist’s mindset to help clients craft campaigns that are grounded, targeted, and ready to scale across the Americas.
Matias Servedia
Senior Digital Strategy Specialist
Matías is a top-level digital strategist with deep expertise in behavior change, political marketing, and digital communications across Latin America. With a Master’s in Political Marketing and a degree in Social Communication, he has led strategy for presidential campaigns in Argentina, Bolivia, Guatemala, Ecuador, Panama, and Spain, and has brought this political insight into the UN, social, and private sectors.
As a consultant for UNICEF, UN Women, and Rain Barrel Communications, Matías has designed and executed digital strategies focused on behavior change in countries including Venezuela, South Africa, Belize, Ecuador, and Argentina. His work combines social listening, AI-driven audience mapping, and targeted digital advertising to build campaigns that resonate. Matías also trains future strategists as a professor of digital political communication across the Americas.
At Ninu Digital, he merges technical mastery with regional understanding to deliver precise, high-impact analysis and strategy — fast and at scale.
Sheila Sullivan
Senior Program & Insights Specialist
Sheila is a seasoned program director with over a decade of experience designing and managing large-scale, donor-funded initiatives across Latin America, Africa, and Asia. With a background in international development and deep expertise in capacity-building and knowledge management, she specializes in creating strategies that drive behavior change through digital tools, learning systems, and stakeholder engagement.
She has led complex, multi-country projects for NGOs and foundations, most recently at Partners of the Americas, where she oversaw $7+ million in program funding and managed a consortium spanning government, nonprofit, and academic partners. Known for her clarity, structure, and collaborative style, Sheila has built high-performing teams and delivered strong documentation and reporting frameworks for initiatives in agriculture, health, and economic development.
At Ninu Digital, Sheila brings sharp insight and operational excellence to help turn rich research and data into tailored, actionable strategies — with a focus on documentation, partnerships, and regionally grounded communication across the Americas.
How to get started
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A free consultation
to understand your goals and determine if our approach is the right fit. This is also where we introduce how our digital tools and methodologies can support your expansion across the Americas.
02
Stakeholder Discovery Session
with your team and key stakeholders to align on objectives, identify challenges, and surface the behavioral shifts you’re seeking. Based on this, we propose a tailored set of deliverables.
03
Analysis and/or Strategy Development
based on your needs — whether for internal decision-making, partner alignment, or campaign execution. All deliverables are customized to your reach, audience, and capacity.
