Ninu.Digital

A think tank for growing your influence across the Americas.

About Us

Ninu Digital is a behavior change strategy studio focused on the Americas. We specialize in designing data-backed, audience-driven strategies for organizations and companies that want to bring their cause, service, or product to new audiences.

We operate like a think tank — but fully digital, AI-powered, and built for speed and cost-efficiency.
By using real-time online insights and streamlined digital tools, we work faster, more affordably, and more dynamically than traditional research firms.

With 20+ years of experience across the U.S., Latin America, and UN systems, we deliver smart campaign blueprints that are ready to activate.

About Us

Our Services

We help you understand your audience and shape your behavior change campaign — fast, affordable, and effective. Whether you're introducing a vaccine in a hesitant market, launching a new mental health app to a regional audience, or building support for deforestation policy reform, our strategies are built on real data and designed for real impact.

At Ninu Digital, we offer two core services: Analysis and Strategy.

We start with analysis to uncover who your audiences are, how they behave online, where they get their information, and what messages will resonate with them. Through online workshops, digital listening, and AI-powered tools, we quickly generate fresh, relevant insights.

From there, we develop a tailored strategy that fits your goals, your reach, and your team’s capacity. This includes defining behavior goals, segmenting audiences, selecting the right platforms and content types, and mapping out a campaign calendar.

The result is a ready-to-implement blueprint designed to move your message — and your mission — forward across the Americas.

Audience & Behavior Insights

Stakeholder Workshops: Online sessions to align internal goals, priorities, and capacities.
Social Listening: Analysis of real-time conversations, trends, and platform behavior.
Digital Anthropology: Qualitative interpretation of online behaviors and cultural signals to reveal audience motivations.
Competitor Landscape: Targeted audits of similar campaigns, messages, and positioning.
Research Review: Desk analysis of prior reports, studies, and global best practices.
Audience Feedback Tools: Polls, surveys, and interactive engagement to capture real-time insights.
AI-Driven Trends: Use of digital tools to identify emerging narratives and behavior shifts.

Campaign Strategy Blueprint

Audience Mapping: Defined segments based on behavior, demographics, and influence.
Behavior Objectives: Specific actions you want each audience to take — and why.
Message Strategy: Clear, compelling messaging tailored to each audience group.
Content & Channels: Strategic mix of formats and platforms to reach your audience effectively.
Campaign Calendar: Phased timeline with key rollout moments and sequencing.
Execution Tools: Optional guidance on branding, CRM, web updates, or ad planning.
Launch Templates: Ready-to-use tools to help your team move from strategy to activation.

The Team

Our team bring decades of experience designing high-impact campaigns for UN agencies, governments, and mission-driven companies across the Americas. Their deep regional expertise and strategic insight drive Ninu Digital’s ability to deliver fast, effective solutions for complex behavior change challenges.

Backed by a network of top-tier analysts, digital specialists, and designers, we combine creativity with data to ensure every strategy is not only informed — but ready to activate.

Amanda Westfall

Co-Founder

Amanda is a communications and behavior change strategist with over 15 years of experience leading digital initiatives across the humanitarian and development sectors. With a background in Behavioral Sciences and a Master’s in International Development, she crafts data-driven campaign strategies rooted in real audience insight.

She has worked with UN institutions and international organizations across nearly every country in Latin America, as well as in global hubs like Addis Ababa, Copenhagen, and New York — giving her a 360° view of how behavior change communications operate from field to HQ. Amanda has helped organizations integrate AI-powered tools and real-time data into their research and communications, leading multi-country studies, social listening, and strategic campaigns for UNICEF, UN Women, and the World Food Programme. Her work spans vaccine uptake, digital education, and gender equality initiatives.

At Ninu Digital, Amanda combines innovation, regional expertise, and strategic clarity to help clients expand their causes, products, or services across the Americas — effectively and ethically.

Santiago García

Co-Founder

Santiago is a communications and behavior change strategist with extensive experience across political campaigns, the UN system, and the private sector. He has worked in nearly every country in Latin America, applying behavior design strategies to help causes, institutions, and products connect with the audiences that matter.

His career began in political communications in Argentina and Mexico, where he developed narrative strategies and managed media for major campaigns. He later brought this strategic mindset into the development and corporate space, co-founding The Self Lab in Europe to support NGOs and businesses in defining their identity and messaging. Santiago has led behavior change and awareness campaigns with UN Women, UNICEF, and other international organizations in Ecuador, Belize, Venezuela, and Argentina, blending data, cultural fluency, and sharp messaging to drive real impact.

At Ninu Digital, Santiago brings deep regional knowledge and a strategist’s mindset to help clients craft campaigns that are grounded, targeted, and ready to scale across the Americas.

Matias Servedia

Matías is a top-level digital strategist with deep expertise in behavior change, political marketing, and digital communications across Latin America. With a Master’s in Political Marketing and a degree in Social Communication, he has led strategy for presidential campaigns in Argentina, Bolivia, Guatemala, Ecuador, Panama, and Spain, and has brought this political insight into the UN, social, and private sectors.

As a consultant for UNICEF, UN Women, and Rain Barrel Communications, Matías has designed and executed digital strategies focused on behavior change in countries including Venezuela, South Africa, Belize, Ecuador, and Argentina. His work combines social listening, AI-driven audience mapping, and targeted digital advertising to build campaigns that resonate. Matías also trains future strategists as a professor of digital political communication across the Americas.

At Ninu Digital, he merges technical mastery with regional understanding to deliver precise, high-impact analysis and strategy — fast and at scale.

How to get started

A free consultation

to understand your goals and determine if our approach is the right fit. This is also where we introduce how our digital tools and methodologies can support your expansion across the Americas.

Stakeholder Discovery Session

with your team and key stakeholders to align on objectives, identify challenges, and surface the behavioral shifts you’re seeking. Based on this, we propose a tailored set of deliverables.

Analysis and/or Strategy Development

based on your needs — whether for internal decision-making, partner alignment, or campaign execution. All deliverables are customized to your reach, audience, and capacity.

Contact

Contact us for a free consultation.

Ninu Digital LLC is registered in the U.S.A.